Fight Hunger.Spark Change: 10 Years of Hunger Awareness and Fundraising

The Annual Walmart Fight Hunger Spark Change Campaign has brought national attention to Food Banks and hunger for 10 years.

Rising food prices, continued supply chain disruptions and the end of pandemic-related federal emergency support programs are affecting the charitable food system as well as over 41,850 people in northeastern North Carolina. 

For the 10^th straight year, all U.S. Walmart stores and Sam’s Clubs are launching the Fight Hunger. Spark Change. campaign, helping to end food insecurity and provide nourishment to families and individuals across the country.

In partnership with Walmart customers, Sam’s Club members, suppliers and associates, the campaign aims to help people who experience food insecurity in northeastern NC gain access to the food and resources they need to thrive. Neighbors like Herbert:

“I am most grateful to be able to get the food.  I don’t know how I would make it without what I have been receiving.”

As one of our largest annual cause marketing campaigns, Fight Hunger. Spark Change. has generated more than $165 million and helped secure nearly 1.7 billion meals* for the Feeding America^® network of food banks since its inception in 2014, including here in northeastern NC. The campaign will run in store, in club and online from April 10-May 8. There are three easy ways to support neighbors in need:

• For every participating product purchased in store, in club or online at Walmart.com or SamsClub.com, the supplier will donate the monetary equivalent of at least one meal ($0.10) on behalf of a Feeding America member food bank at Walmart and five meals ($0.50) at Sam’s Club, up to applicable limits. See specially marked packages for full details.
• Donate at check-out in stores or round up at Walmart.com. 100% of register donations in the food bank’s 15 county service area benefit Food Bank of the Albemarle.
• Donate at Feeding America’s Fight Hunger. Spark Change. campaign donation site at either www.FeedingAmerica.org/Walmart or www.FeedingAmerica.org/SamsClub.

 “We are grateful to our associates, customers, members and suppliers who have joined us over the past 10 years to fight hunger in their communities,” said Kathleen McLaughlin, President of the Walmart Foundation. “While we strive to expand access to healthy, affordable food year-round, the annual Fight Hunger. Spark Change. campaign allows us to come together with Feeding America to raise awareness of food insecurity and invite others to join us in our work to end hunger.”

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