Taking place in stores, clubs, and online, the 12th annual campaign
supports local hunger relief efforts
Elizabeth City – For the 12th straight year, all U.S. Walmart stores and Sam’s Club locations are launching the Fight Hunger. Spark Change. campaign, including right here in Northeastern North Carolina.
The goal of the annual cause marketing campaign is to provide people facing hunger with access to the food and resources to our neighbors. Here’s how it works:
The campaign will run in stores and online from March 1-March 31, with three ways for shoppers to participate:
- By donating at check-out in stores or clubs or round up at Walmart.com and the Walmart app.
- By purchasing participating products* in-store or online at Walmart.com or SamsClub.com. For every purchase of a participating product, the supplier will donate the monetary equivalent** of at least one meal ($0.10) on behalf of a Feeding America partner food bank at Walmart and five meals ($0.50) at Sam’s Club, up to applicable limits. See specially marked packages for full details.
- By donating at Feeding America’s Fight Hunger. Spark Change. campaign donation site at either www.feedingamerica.org/walmart or www.feedingamerica.org/samsclub
Since its inception in 2014, the campaign has generated more than $206 million and helped secure 2 billion meals* for the Feeding America® network of local food banks.
“We greatly appreciate the support of our local Walmart stores through this campaign, and the Walmart retail store donation program which helps us provide over 188,000 meals annually,” said Food Bank Executive Director Liz Reasoner. “This annual campaign brings awareness of hunger, and most importantly to raise the necessary funds to provide the essential meals and resources for our neighbors. We believe that all of our neighbors across the 15 counties we serve in Northeastern NC should have access to nutritious, quality food every day. ”
Everyone needs nutritious food to thrive, and in every community in America, people are working hard to provide for themselves and their families. In Food Bank of the Albemarle’s service area of 15 counties, 1 in 7 of our neighbors are food insecure, including 1 in 4 children.
Those are the highest numbers in a decade, underscoring the need for more charitable food assistance in Northeastern North Carolina and beyond.
“For the past 20 years, Feeding America, Walmart and Sam’s Club have worked together to fight hunger and help people live better in the communities we serve,” said Julie Gehrki, president, Walmart Foundation and senior vice president, philanthropy at Walmart. “During the Fight Hunger. Spark Change. campaign, we invite our customers and members to join us in providing access to food for our neighbors by supporting Food Bank of the Albemarle.”
The 24 participating suppliers for Walmart include: B&G Foods, Inc., Bush Brothers & Company, Celsius, The Coca-Cola Company, Conagra Foods, Dole Packaged Foods, LLC, Ferrero USA, General Mills, Hershey Salty Snacks, Kellanova, Keurig Dr. Pepper, Kodiak, Kraft Heinz, Lipton Tea, Ben’s Original, Materne, Mondelez International, Olipop, Pepsi-Cola Advertising & Marketing, Inc., Hidden Valley Original Ranch, The Hain Celestial Group, WK Kellogg Co, Unilever and Utz Quality Foods
For more information, contact Brian Gray at 252-335-4035, ext. 113 or email brgray@afoodbank.org, or visit www.afoodbank.org
*Currently, $1 helps provide at least 10 meals secured by Feeding America® on behalf of local partner food banks.
** For every purchase of a participating product, the supplier will donate the monetary equivalent of at least one meal ($0.10) on behalf of a Feeding America partner food bank at Walmart and five meals ($0.50) at Sam’s Club, up to applicable limits. See specially marked packages for full details.
About Food Bank of the Albemarle
The Mission of the Food Bank is to fight hunger and poverty in our 15 county service area in northeast North Carolina. We are a regional clearinghouse for the collection and distribution of food and grocery items to over 100 non-profit and faith-based organizations for 155 food programs, and to individuals needing assistance. For more information call (252) 335-4035 or visit www.afoodbank.org.
About Feeding America
Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment. We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more.
Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.
